Although at that time she hadn't appeared in a film for several years and wasn't to make one for several for several more, Gloria Swanson remained a presence in the Hollywood of the thirties, the only legendary silent star to sustain an image and continue to interest the film studios, which put her under contract and announced her to star in a series of projects—none of which were realized… While she wasn't to regain her former eminence until her celebrated comeback as Norma Desmond in Billy Wilder's "Sunset Boulevard," a scathing satire on Hollywood and the self-delusions of its former heroes, she maintained her silent-screen image as the personification of glamor, and as such wasn't the initial choice for the role of the faded silent star…

Like many small people who achieve greatness, Swanson was a powerhouse of energy, vitality, ambition and shrewdness, untroubled by insight humor to slow down her pace…

The key to her success, the charm of her personality, the glamor of her career and the secret of her survival was superbly captured by herself in one of the best autobiographies, Swanson on Swanson

This movie deserves all the accolades it has gotten here, as well as "Maltin's" four stars. It certainly ranks up there as one of Hollywood's greatest achievements. Seeing it again only reinforces my opinion that William Holden was one of the truly great actors of the last [!] century. Gloria Swanson, however, steals every scene she's in; you can't turn away from watching her, even though she makes you really uncomfortable - it's like watching a train wreck. I don't know if the black & white was an economic or an artistic choice, but the film would never have been as effective in color. The opening shot - the floating, dead body of Joe Gillis, eyes wide open, shot looking up from the bottom of the pool - is one of the great shots, and an unforgettable opener, matched perfectly by the unforgettable closing closeup of Norma Desmond. To have Cecil B. deMille actually play himself was an inspired touch. Throw in Eric von Stroheim and you have an unbeatable combination. Truly one the all-time must-see films, although I don't know how to classify it - film noir? black comedy? Hollywood fable ? horror story? psychodrama? Who cares; just see it.

... how would you feel if the sexes of the characters were reversed? Suppose it was a woman writer trying to break into Hollywood, completely broke who, due to a flat tire, wanders into that big mansion. Pretty much financially cornered, she agrees to a job reworking some old film star's (let's say John Gilbert lived) script and comeback vehicle and slowly, what independence she has is taken away - her things are moved from her apartment where she is behind on her rent into a room over the garage at the mansion, her host sits by and lets her car be repossessed, she is never paid the promised cash for her work, a bad rainstorm moves her from her room over the garage into a room in the main house where there are no locks on the doors and thus no privacy, and then the seduction. Who would be the cad then?

So I think Wilder meant for the audience to sympathize with Joe. Sure he makes some questionable moral moves, but he is to some degree cornered. He would have to get a hand out from somebody to go back to his job that he hates at the copy desk in Ohio, and his pride wouldn't let him. Also, some say he becomes attracted to Norma. He at best is giving her pity sex and at worst duty sex. He looks either revolted or bored every time she touches him.

There are just great performances and interesting characters all around. Unpopular opinion here - I never thought Gloria Swanson was a pretty woman, but she had such severe features that she could come across as an attractive yet unhinged woman for age 50 as Norma. Eric Von Stroheim as Max. He was a great director who lets his obsession with Norma delude them both. And then there is Betty Schaefer, the down to earth girl who does the 50s thing and gets engaged to a man the way you would buy a car - she picks something reliable and likeable and omits passion from the equation. And then she finds passion. There could have been a sequel noir with her married to the dull dutiful Artie when she begins to call the mailman by his first name. The postman would only have to ring once in her case. But I digress.

This is also a great look at Hollywood and Paramount Studios as it existed in 1950. It's too bad we don't have more actual films from Paramount Studios as it existed in 1950. To me this is a perfect film.